I am planning on starting a "cafe" and a video game hardware and software business. This business will be called 'Moe's Video Game Cafe.' In my business, I'll be selling video games for hardware such as the PC, Xbox 360, Playstation 3, and other handheld gaming hardware. I'll also be selling these aforementioned hardware devices to people. Not only this, but there will be a room in this business where people can relax, socialize and play games with friends or new acquaintances, and drink coffee or eat food they could purchase from the cafe. This cafe will be located inside the business location.
Games that will be sold are those that are blockbuster release titles such as Call of Duty: Modern Warfare 3, The Elder Scrolls V: Skyrim among many others. We won't be selling average games that no one will buy or play because that won't be profitable for us. The cafe will be selling food, water, and soda.
The target audience for my business is every single person who loves playing video games. This person can be a child less than 10 years old, a teenager, or even an old man. No one will be discriminated against.
I believe my business will be successful because no such thing exists in Kuwait. My idea is unique and many gamers will be impressed. They'll happily visit this business frequently to socialize with others. A combination of having a cafe, a gaming setup, and availability of hardware and software for purchase will convince many gamers to visit this place.
Many people in Kuwait are interested in video games and having a good time. This business combines both and it is no wonder why I think it will succeed.
Lastly, I am going to talk about the short and long term goals of my business.
Short term: 1) Gain the necessary funds to start the business.
2) Find an area to rent or purchase in The Avenues. The reason this business will be in this mall is because tons of people visit and they'll be attracted to this shop which will increase publicity.
3) Hire employees and market properly to further increase the popularity of my business
Long Term: --> Build the company so it can be profitable for the rest of my life!